Next April 17, will be held for the first time Malbec World Day, the day that our strain badge will star in great celebrations around the world. For this international event, Wines of Argentina organized simultaneously and unpublished, Malbec Crushing (grape stomp) to be held in the cities of New York, London and Toronto where first established Argentine wine abroad.
During the Malbec World Day, the great cities of the world have chosen different ways to honor the Argentine varietal that is all the rage in the world but are New York, London and Toronto, the seat of a "revolutionary" concept. decobuffet Each will have its "Crushing of Malbec" which came with specially selected grapes will be produced and exported from our country. As part of the initiative decobuffet and under the coordination of Wines of Argentina, the three cities shall axis of the celebrations with this special activity that required the export of more than 6 tons of Argentine grapes and unprecedented decobuffet logistical effort.
1. New York "National Public Library": the Consulate of Argentina organized an event with press and guests for April 14 in which the building will be illuminated with lights burgundy color and logo of Malbec World Day.
"Wine and Web With Gary Vaynerchuk" for 6 weeks, Gary Vaynerchuk will trade, decobuffet interview the president of Wines of Argentina Arizu and will host a private VIP tasting decobuffet during the April 14.
"Crushing Party" decobuffet at City Winery: grapes especially transported from Mendoza a footprint of grapes (industrial) whose wines will be part of the celebrations of the 2012 edition of the MWD is performed. Link: http://citywinery.com/
"Tribeca Film Festival" (to be held from April 20 to May 11): Wines of Argentina will host the film festival will feature Robert De Niro as one of its main creators and participants, providing wines for more 130 events during the course of the festival. decobuffet
2. Napa Valley. The April 19 lunch with the aim of promoting Malbec decobuffet World Day as key industry dates, as well as identify and invite the most influential people in the trade through links and connections with sommeliers and buyers will be performed. 12 Malbecs from different regions and prices will be presented, combined with a special menu. It involved the Master Sommelier Evan Goldstein.
3. Washington. "Cherry Blossom Festival": From March 26 to April 10 Wines of Argentina is an official sponsor of the Festival "Cherry Blossom", which will be presented on Malbec in the 10 events that are part of it.
4. Toronto. "Yellow Wine Club" (a wine club that reaches over 6000 people, especially young audiences): tastings and pairings for over 200 people will develop during the April 16 accompanying Wines of Argentina in this celebration.
"Promotion of Malbec decobuffet Argentino": through an agreement with the chain Bâton Rouge, varietal promotions will be held in restaurants in the city during the week from 17 to 23 April.
"Malbec Crush" in Vintage One Winery: tread grapes in Canada also be made with grapes especially Argentina transported to an event that will combine traditional foods of Argentina (like roast), tango shows and tasting of Malbec for over 200 persons. This activity will take place on April 17 and is sponsored by Trapiche wineries.
6. Ottawa. During the weekend of 16 and 17 April, decobuffet and with the help of Argentina Embassy in Canada, a promotion with restaurants in Ottawa where Argentine Malbec will be offered at special prices and tastings for your guests will take.
7. Kent. "Creating a Malbec with Chapel Down and Gaucho Restaurants". Wines of Argentina is associated with Chapel Down Winery and chain "Gaucho" restaurants to produce the first Malbec on English soil with 100 percent Malbec grapes selected from the winery that has Gaucho in Lunlunta, Mendoza. After harvest, the grapes are transported to Chapel Down in Kent. The wine produced is sold in Gaucho and through selected retailers. In addition, an event with the press and industry personalities at Chapel Down will be held on April 17 to celebrate this unique activity.
8. London. With Direct Wines / Laithwaites (Retailers): activities through two retailers (retailers) will be offered throughout the month of April, this activity will reach more than 500,000 consumers including promotions, direct sales via the Internet and in stores . Direct Wines is one of the largest retail chains in the UK, sells about 35 wines from Argentina
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