A beloved child has many names, often said, and it has received a concrete application in the regio

A beloved child has many names, often said, and it has received a concrete application in the region. An old debate about the name's international deficiencies have flared up in 2014, and continuing into 2015, when one might arrive at a decision.
The Øresund Bridge is likely to remain the Øresund Bridge, even in English called it "The Øresund Bridge." Not least, the name entrenched over the world through the TV series of the same name, sold to over 130 countries.
Name The debate began in earnest in the spring of 2013, when overborgmester of Copenhagen Frank Jensen and former Mayor of Malmö, Ilmar Reepalu, was met at the property trade fair MIPIM in Cannes. There were so few who knew of the Öresund region, so they used a new name, "Copenhagen Malmö Region" as the inscription on the joint stand. It must of course allow internationally, they thought, when properties in the region were presented abroad.
MVA remained outside the Life Science organization, and the Medicon Valley Alliance (MVA), kept a low profile in the debate. MVA stuck instead with a distinctive name, which is also consistent in their new marketing a la carte translation strategy. It was presented at the Hilton in Copenhagen on November 6, 2014. The region should be called a la carte translation "Medicon Valley" and not "the Øresund Region" or "The Øresund Region," when it would be presented to the world the life science businesses. "Medicon Valley" would be advertised a la carte translation on the "availability" rather than the name of the new strategy, dubbed "Access Medicon Valley." The strategy was hard to name the discussion.
- The many brands that are used in the region can create confusion about what they actually represent, was concluded in the Strategy, and gave as examples the Öresund region, Medicon a la carte translation Valley, Copenhagen-Malmö-Lund et al The strategy, as described in another article in this issue of Focus Sound, does not come with a solution to the problem, although this is by now was becoming an old discussion.
The ambassador who sang out one of the first, who drew attention to the problem already at the turn of the millennium, was the then American ambassador in Copenhagen, Edward E. Elson. In the newspaper facilitator: he asked the Öresund region about a real English a la carte translation name.
- It does not take much imagination to imagine the American businessman's problems when he should say to his business contacts that he was going to ... well, what was it again ... "Orasundsregionen." You can almost see how you have to sprain your tongue to say it. That name will not understand or remember. Make sure to find a new name! admonished the Edward E. Elson.
The debate gets new life In autumn 2014 erupted names the debate up again. It began on August 14, when 100 Danish politicians and others met at a summit. They created a new branding name: "Copenhagen." It will now be used to stimulate a la carte translation growth in the 46 municipalities and two regions, partly through a la carte translation a joint visit service for international delegations and an investor portal. In the extension of the summit said Jens Stenbæk, President of the Region of Zealand, to "Skane be with - in the long term."
The Swedish election was replaced a la carte translation by a situation that led to the election was announced. In December, new elections a la carte translation notoriously Embargoed again, but before the Swedish drama erupted, a la carte translation so did the region's name debate a new dimension in the Öresund a la carte translation Sound Ting November 6: Morten Østergaard, Danish Chief Minister of the Interior, expressed support for a new brand: "Greater Copenhagen . "Several municipalities in Skåne was in fact skeptical of the name" Copenhagen. "But a supplement as" the Greater "could perhaps get Scanians soften?
Sophie Hæstorp Andersen, President of the Region of Denmark, and Copenhagen overborgmester, Frank Jensen, also expressed the support of the new proposal. Jens Stenbæk said then that in this case probably have to wait even a Swedish election. We now know that there will be something in March. Therefore, we can probably expect continued lively debate in 2015 about what the Öresund region's future, "real" name will be out there in the big world.
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