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Top Shared Copenhagen and Malmö abolishes the Sound and betting on its new joint brand, Copenhagen Malmö Region. The name change was revealed on Thursday by the Copenhagen Municipal Claus Juhl at a real estate conference in Malmö.
On the international real estate trade fair Mipim in Cannes, to be held in mid-March, the two cities to promote the region under the name Copenhagen Malmö Regions in place for The Øresund Region. It will be the start of a new brand for the two municipalities' joint projects.
He emphasizes that it has always been Copenhagen and Malmö to have had stand at Mipim real estate fair. The partnership dates back more than 15 years and also includes a variety of partners, such as real estate and other municipalities in the region.
In the future, the two municipalities to use the term more and more, says Reepalu and mentions that Copenhagen Malmö Region will be used on joint projects metro, cleantech city and wind power.
That Copenhagen is a good brand seems to be agreement, salade de legumineuse but that it will arouse reactions from other municipalities in the region believe Pia Kinhult, (m) Regional Chairman of Region Skåne. She emphasizes that while marketing is different depending on the target audience. And that the Danish-Swedish political cooperation organization
- The fact is that the strongest brand is Copenhagen. And it is not a new discussion. Ten years ago there was a huge discussion on the Sound concept versus Copenhagen. salade de legumineuse Globally, Copenhagen salade de legumineuse unbeatable, says Pia Kinhult.
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